About Pacific Coast Cycles

This shop is owned by Chuck Hoefer who came to Carlsbad to work for Masi filing lugs and frames. After Masi shut down shop Chuck bought this shop, that was in 1977. Since then Chuck has striven to be a real bike shop; not a bike store. In the early eighties Chuck got into riding off road and at one time if you wanted a mountian bike this is the only place in southern California where you could find one. At this shop you can get a bike brazed, filed, tapped, faced, chased, tuned, painted, and oh yea Chuck is a great wheel builder who can build you anything from the superlight race wheelset to the super Knarly downhill wheels and he can solve most people's wheel problems. This shop has sent people like Leo Castellon, Brian Lucas and Mike Varley out into the bike industry where they have built or designed bikes that you or your kids have probably ridden. This shop tends to keep their employees around for years and don't be surprised to see someone from another shop in here looking for some hard to find part or just hanging out. Oh yea, this shop can find or order just about anything. So if you're looking for a real bike shop this is it.

About Chuck

In the bicycle world all my adult life, my own shop since Oct 13, 1977. I have had the honor to work with some of the best people in the industry in both employee and employer positions. The first "about me" that I wrote is too long and I will post it as a blog. I still love riding bikes.

Chuck writes about all thing cycling related on his blog.

What Our Customers Are Saying…

“Chuck is one of the last old school local bicycle shop owners. He helps people everyday and is a great source of bicycle knowledge and wisdom… It is a pleasure doing business with him and I stop in every time I ride by.”

“[Chuck] was friendly, efficient, and took on the challenge where the other bicycle shop that I took [my bike] to would not try. While fixing it Chuck, the owner was friendly and positive. In the end, it was fixed and I am riding it now.”

“Chuck is awesome”

“I cannot say enough good things about Pacific Coast Cycles. The Owner Chuck knows more about bikes than anyone I have ever met, and he will take care of you and your bike! Take it from me you will leave with a smile on your face and your bike dialed in. See you out on the road.”


Pacific Coast Cycles
2003 S. Coast Highway
Oceanside, CA 92054

760-967-4900