This shop is owned by Chuck Hoefer who came to Carlsbad to work for Masi filing lugs and frames. After Masi shut down shop Chuck bought this shop, that was in 1977. Since then Chuck has striven to be a real bike shop; not a bike store. In the early eighties Chuck got into riding off road and at one time if you wanted a mountian bike this is the only place in southern California where you could find one. At this shop you can get a bike brazed, filed, tapped, faced, chased, tuned, painted, and oh yea Chuck is a great wheel builder who can build you anything from the superlight race wheelset to the super Knarly downhill wheels and he can solve most people's wheel problems. This shop has sent people like Leo Castellon, Brian Lucas and Mike Varley out into the bike industry where they have built or designed bikes that you or your kids have probably ridden. This shop tends to keep their employees around for years and don't be surprised to see someone from another shop in here looking for some hard to find part or just hanging out. Oh yea, this shop can find or order just about anything. So if you're looking for a real bike shop this is it.

In the bicycle world all my adult life, my own shop since Oct 13, 1977. I have had the honor to work with some of the best people in the industry in both employee and employer positions. The first "about me" that I wrote is too long and I will post it as a blog. I still love riding bikes.

Chuck writes about all thing cycling related on his blog.